6 Reasons You Absolutely Need Email Marketing for Your Business
As a business owner, you absolutely need a reliable way to stay in touch with your customers, to thank them for things, to invite them to things, to send them special offers and give them updates. Email marketing is THE way to accomplish all these things. Here are my top 6 reasons you need to use email marketing for your business.
1. Improve the relationships with your customers. By staying in touch with them, your relationships with your customers become stronger, more real and more personal. When you show people you actually care about staying in touch with them, they like it. Your loyalty to them equals their loyalty to you. Routine personalized newsletters keep them informed.
2. Increase sales of your products and services. Your best customers will always be your existing and happy customers. Use your email list to send special offers to your already-existing, already-happy customers to generate a ton of sales.
3. Create a way for new people to sign up to your mailing list. With a subscription form on your website’s home page that connects to your email marketing account, people interested in your products or services can subscribe to your newsletter, and receive automated opt-in reply forms as well as Thank You letters once they’re subscribed. You only have to create these letters once and set when and with what frequency you want which newsletters/emails sent and to whom.
4. Keep your company in your customers’ memory. By sending out automated weekly or monthly newsletters, you remind your customers who you are, what services you can offer them, and you can generate a ton of business from this.
5. Keep track of statistics to improve your sales and marketing. With a good email marketing campaign, you can track your emails sent and received, which customers purchased what, numbers of emails vs sales, etc.
6. Save money on your promotions. Promotion and marketing can be very expensive, especially advertising in print. Email marketing services are relatively inexpensive and provide much, much more to you, the business owner, than just the printed advertisement could EVER provide.
There is a bit of research in determining what the best service is for you, and the technical ins and outs of how to create a great email marketing campaign that turns into sales. Fortunately, the Dream Team already KNOWS all of this. Setting up your email marketing account and even writing your first 5 emails is one small part of the giant amazingness that the Dream Team offers. Want to find out more? Go to http://websitemarketingdreamteam.com/traffic/.
